December 16, 2008

Your Website Needs a Strong Headline

“Your Website Needs a Strong Headline.”

When you’re shopping, and you see an ad for something that might interest you, what’s the first thing you ask yourself?

Do you ask, “Who’s the advertiser”?
Do you ask, “What’s the price”?

No. Usually it’s, “Will this solve my problem (or need)”?

If the headline or opening sentence of the ad communicates the idea that YOUR problem could be solved using this product then you are naturally drawn into the rest of the ads’ copy and will read it with intense interest.

How many times have you surfed the Internet skipping page after page, looking for the “most adaptable solution” to your most pressing and current problem or need?

Usually that’s ALL we do. Unless you have very few demands on your time you’ll be searching for something specific when you surf the ‘net, instead of just ‘wasting time’. 

That’s how sales are made on the Internet. They are made impulsively. They are made quickly, sometimes. But they are always made with SELF-INTEREST first- your products second.

Here’s the truth: Visitors to your web site or subscribers to your email list or ezine could care less about you or your products. They are only interested in THEMSELVES.

So show them how your product or service will solve THEIR problems NOW, or is flexible enough to be the very best solution AT THIS MOMENT, or is, at least, that YOUR the BEST ALTERNATIVE to the any other “PERFECT” but very costly and TIME CONSUMING solution that can be purchase elsewhere.

Remember the very first thing someone should see when readers visit your web site is the headline. Headline should be at the very top of the page and it should be in a larger font than the rest of the web site.

Many websites do not have a proper headline or even without a headline.  Some of them simply put “Welcome to my Web Site” which is useless.  In fact, your headline is the ad for your web site. It should be giving readers the BIG benefit up front. If your headline doesn’t make people stop and read more, then your website is worthless. No one will even read it.

Therefore, Your Website Needs a Strong Headline.

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October 9, 2008

5 Great Reasons to Start an Information Business

“5 Great Reasons to Start an Information Business”

Have you ever thought of starting your own information business?

For information business, I don’t mean only the internet marketing niche. It can be any topic that appeals to your audience: health, relationship, hobbies, etc.

The main advantage of information business is that you just work once and you can get paid for it forever…

Here are five great reasons why you should start your own information business:

1. Getting Started with Little Money

Unlike starting a brick and mortar business, you don’t have to make any initial down payment or maintain costs: renovation, rental, stocks, salaries and other overhead costs, to start an information business.

You can get started an information business with very little money. You can acquire a domain for less than $10 per year. You can get web hosting services at less than $5 per month. You can create your own digital information product – eBooks, audios or videos – at low production costs. If you can speak and write, you can create your own information product based on your expertise.

2. Creating a Passive Income

If you are a consultant, a coach or a professional, you only get paid when you do the work.
Have you ever thought of creating a passive income from your skills?

Don’t you want to work once and get paid forever?
You can create an information product and get passive income from your skills.
For example, if you are a speech coach, you can create a Public Speaking Skills DVD.
If you are an accountant, you can create an eBook on “Legal Ways to Save Taxes”.

You can sell your information product through your website and you get passive income whenever people buy your products.

3. Using Other People’s Information

Even you don’t have a lot of expertise; you can find other people who have the knowledge. Just interview them and create an information product out of it.

4. Having a High Margin Business

Information business is a high margin business. It costs almost nothing to create and distribute your eBooks, audios and videos in digital format. Even if you distribute your products in physical format to your buyers, you can have average margins of 10 times or higher. For example, it may cost 2 dollars to duplicate a DVD, but you can sell it from $9.95 up to $100.

5. High Demand Market

Some industries go through cycles: up and down. But information business is always booming. There is no point in time when people don’t need to acquire more information. There is always a need to know more.

You can help yourself while helping others.
Start your information business now.

——
Learn How to Start and Build Your Information Business from the Pro. Yetti Chiu Invites YOU to Try Out the Terry Dean Monthly Mentor Club and Receive $1,105.95 Worth of Instant Bonuses Designed to Boost Your Online Profits Immediately.

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October 6, 2008

Blogging Builds Free Traffic To Your Website

“Blogging Builds Free Traffic To Your Website”

The Internet has made it exceedingly easy for you to start a blog and to use it to capture attention. Even teenagers and Fortune 500 companies have discovered the magic of writing a blog to attract attention and generate a consistent readership. 

Uses of Blogs

Blogs are excellent vehicles for communicating news, keeping in touch with many people at one time, highlight your expertise, act as an introduction to a larger website, and keep fresh content constantly available to the search engines and everyone visiting your blog.

Familiarize Yourself With Blogs

If you’ve never actually done a blog, you will be surprised at how easy it is to set up an account. You can use any of the blogging portals out there like Wordpress.com or Blogger.com. They allow you to set up a free account and put up a blog simply by registering with them. They offer design templates that you can choose by clicking on your favorite design. They give you an administration panel that makes it easy to add features or remove them. It really is one of the simplest ways to start getting a web presence out there completely free! You don’t pay for the account, the storage, or anything else.  In return, the site might put up some advertising on your blog, but when you’re ready to take it up a notch, you can always pay to get that removed.

So, don’t be intimidated by a lack of knowledge of computers or the Internet. You don’t have to be technically talented at all to start a blog! Later, as you continue to use the blog, you may want to add pictures and videos, and that may take some learning, but it still is nothing to break out in a heavy sweat over.

Write Great Content

At first, all you will need to do to start generating traffic is to make sure that you have great content on your blog. Your blog should have a specific niche that you’ve researched and that can be sure to draw crowds. Many first-time bloggers make the mistake of using the blog as a personal diary, with random posts on various subjects. This may prove interesting to a few people, but it’s not sufficient to draw traffic from the major search engines that like targeted content better. So, pick a niche, and develop interesting content around that niche.

Try to review your posts before publishing to make sure they are relatively free of misspellings and grammatical errors. Try to include titles, subheadings, bulleted lists, and white space to make the copy easy on the eye. Many readers do not want to come into a blog and see a single paragraph written in poor English, no matter how interesting the subject. It’s just too hard to read.

Why not start a blog to build free traffic to your website

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September 30, 2008

7 Free Ways To Get More Traffic

“7 Free Ways To get More Traffic”

Traffic, traffic and traffic.

How to drive more traffic to your website?

The bottom line is : more traffic, which results in more sales and more profits for you.

Here is a Special Report : 7 Totally Fee Ways to Get More Traffic written by Nicole Dean.

Inside the report, Nicole not only shares 7 effective methods of traffic generation. The methods can help you to be seen as an expert in your field.

Click Here to download the Special Report.

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September 22, 2008

How To Drive Traffic To Your Website

“How To Drive Traffic To Your Website”

You have a product to sell. You have a website to sell your product.

But do you have visitors to come to your website?
How to generate more website traffic?

To earn a good income online, you need to have a product that people want to buy. You need to have a site that can sell. You need to drive targeted traffic to your website.

How beginners can drive more visitors to their sites?

One quick way is to start a blog.  By writing informative blog posts relevant to the theme of your blog, you can show to potential customers that you know what you’re talking about. You build credibility and relationships with your readers. 

Blogging attracts more visitors to your site. Search engines like Google often weight fresh content with greater importance. Blogs are updated much more frequently than conventional web sites. Therefore search engines love blogs.

Alternatively, you can buy traffic to your site through Pay Per Click (PPC) advertising.  PPC means advertisers only pay when a visitor actually clicks on an ad to visit advertisers’ website. Advertisers bid on keywords phrases relevant to their target market.

The following is the article ”10 Ways to Generate Website Traffic for Beginners” written by Terry Dean.

If you are a totally beginner, you may not be able to fully understand every point.

Just leave your comment if you have any questions. I’ll try my best to answer your questions.

——
10 Ways to Generate Website Traffic for Beginners
By
Terry Tean

You need traffic. Earning a good income requires a good product, excellent conversion strategies, and traffic to your site.

If any of those 3 elements is missing, you’re going to miss your income goals.

The one most people drool over is traffic. It’s what they lie in bed thinking about at night. How can I get more traffic?

I think the motto of most beginning online entrepreneurs is…

“Show Me How to Get Traffic!”

Today I’m going to cover the simple ways you start driving traffic to your site. More on How To Drive Traffic To Your Website

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September 3, 2008

Choosing the Right Blog Platform for Your Business

“Choosing the Right Blog Platform for Your Business”

Today let’s discuss how to choose the right blog platform for your business blog.


What is a Blog Platform?

A blog platform is a special type of blogging software to create and update your blog. You simply type your blog post to an online form, then click “Publish” and your post will be instantly published to the internet. If you can send an email, you can publish a blog.

The most widely used blog platforms include:

” Blogger - Free Hosting (Level : Beginner)

” WordPress.com - Free Hosting (Level: Beginner to Intermediate)

” Typedad - $4.95 to $14.95 per month (Level : Beginner to Intermediate)

” WordPress.org - Webhost-Based (Level: Advanced)

How to Choose the Right Blog Platform for Your Business

When choosing the blog platform for setting up your business blog, you have to consider the following factors:

  1. the cost for setting up your blog,
  2. the time for creating and maintaining your blog,
  3. the skills you currently have, and your willingness to learn some new software.

Most of blog software is not difficult to use. You don’t have to hire a professional or specialist to start publishing. Actually, most blogs can be setup in minutes, and you can learn how to use them as you go.

Those free and low-cost fee-based blog platforms use a simple text editor box for publishing. The cost differences vary depending on the type of blog you are running.

If you plan to host the blog on your own domain, you will need to consider hosting fees. Blogs run within the blog’s domain are usually free, but you will not have a simple address to work with. If you want a unique URL, it’s better to consider the different packages, even if you’re starting out with the very basic.

Next, you have to think about how much you know about blog design. If you are proficient with web design and templates, then this will be fairly easy. But if you don’t know where to start, there are plenty of blog templates available. Blog templates can help you construct your basic site, and then you can change it later when necessary. These can be easily replaced with a more comprehensive design. Actually, most blog platforms provide a variety of options, colors, and basic attributes to make your blog stand out.

Blog platforms such as WordPress can be very helpful in getting you setup with a professional look, especially if you have limited design skills and are not working with a web or graphic designer immediately. Blogger also offers customizable options, and you’ll find a range of colors and styles to choose from.

In short, you just have to choose the right blog platform for your business blog based on the factors: the cost, the time and your skills. Blogging is simple!

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August 31, 2008

How to Create a Blog Using Blogger.com

“How to Create a Blog Using Blogger.com”

Personally, I prefer wordpress rather than blogger as my blogging tool.

But if you are new to blogging, you probably just want to create your first blog easily.
You can create a blog using blogger.com and the process is extremely simple.

The following is a video showing step-by-step instructions for starting your own blog using blogger.com

Enjoy!

Just to remind that your blog name should contain “keywords” related to your blog. If it is a personal blog, you may consider using your name as your blog name. If your blog is related to your business, you should use relevant “keyword phrases” as your blog name.  Use relevant keywords so that your target audience can find your blog by searching information on the net through search engines like Google.

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August 29, 2008

Blogs in Plain English

“Blogs in Plain English”

Do you still wonder what a blog is?

The below YouTube video explains very clearly what a blog is.

Why blogs are such a big deal?

Enjoy!

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August 19, 2008

Why Business Blogging?

“Why Busines Blogging?”

More and more businesses are turning to business blogging. Why?

There are a few significant benefits of business blogging including:

  • A low-cost solution to communicating with your customers in ‘real-time’ without having to reorganize or redesign your current website
  • An inexpensive way to launch a new brand campaign or product
  • A simple way to update your subscribers and readers with news
  • The ability to join feed networks and distribute your content, information, and articles to a larger target market
  • The ability to share your individual expertise or knowledge with thousands of people
  • An easy way to start publishing immediately, with limited software required.

In addition to the significant benefits of  business blogging, even the most basic blog can be a tool for marketing, promotion, advertising, and public relations

Blogs allow businesses to reach out to customers directly with news and contests, and the ‘real-time’ insight can be the very reason why customers stay in touch. 

A blog can help your business:

  • Answer frequently asked questions
  • Launch contests
  • Start a promotion or offer promotional coupons online
  • Share new information on product releases
  • Start a photo showcase
  • Send out newsbytes or commentary
  • Provide feedback on customer suggestions
  • Share media files, audio, and video content

 Here are some common uses of business blogging: 

  • Many businesses choose to create a blog that keeps track of current news or events
  • Some other businesses allow authors from within the company to maintain a blog as a ‘journal’ and update visitors on what they think about current events or simply providing commentary. 
  • Other business blogs are set up to highlight a product launch or specific advertising campaign.

A blog may also be a valuable resource of employees.  It may be set up on a company intranet or server to share a newsletter, set up weekly posts on a particular topic, or provide employees with resources and tools they need as part of the company.  Blogs are an informal and easy-to-navigate platform on the web, and any department may even construct one on their own.  With the onset of embedded videos, pod casts, and audio files, visiting a blog can be a complete multimedia experience.

Understanding the potential and flexibility of business blogging can help you carve out exactly what your business may need. While creativity can help to generate fresh traffic, you will need to set the tone and overall goal of your blog before you even begin publishing.

Blogs offer a conversational style and tone in their delivery. The type of presentation you adopt will largely depend on the type of your business and who you are trying to reach.  For example, you may position yourself as an expert in the industry, and start to share content with insights, articles, or recommendations with readers.  Alternatively you may hire a professional blogger or a writer to update the public on current events or news, and this can be an extension of your website that contains press releases. 

How to make your blog stand out from the crowd?  

Making your blog stand out amongst the 9 million + blogs on the internet today will take some time. To gain a good search engine presence is critical to your blog’s success.

Blogs can help you create a strong community and build traffic; the cost of generating traffic from search engine marketing and traditional direct mail can lead to thousands of dollars in marketing expenses. 

A business blog can help you build a community of strong readers and in turn, make your blog and domain much more credible. 

In turn, search engine placement becomes easier and helps you capture market share simply based on your ranking.  This is possibly the biggest benefit of business blogging, helping you grow your customer base and capturing the attention of interested prospects in an innovative way. 

Many blog readers subscribe to feeds and newsletters on their own your business can eliminate at least some of the cost of trying to solicit customers, the ‘old-fashioned way.’

Start business blogging now.

 

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June 18, 2008

What Does Blog Stand For?

“What Does Blog Stand For?”

The word ‘blog’ was first coined in 1997 by John Barger as a shortened version of the ‘web log.’  Since then, web logs, or blogs, have quickly become an effective journaling method and information-sharing opportunity for dozens of industries. 

Independent website owners, small online retailers, mid-sized e-businesses, and even corporations are jumping on board the blog revolution as a new way to reach out to customers.
 
What does blog stand for?  What is a blog?

Blogs are a simple journalistic style of sharing information on the web, and are set up in a similar way as a basic website.  Most of them are made in a standard template, and you’ll notice that even though the basic layout is the same for most blogs across the internet, many are also customized to mirror a website or create a unique entity of their own.  In either case, simple journal-style entries are common across all blogs, and many are filled with pictures, video clips, and even pod casts.

Blogs are designed in this simple format so that they can deliver a small and concise piece of information.  They are sometimes considered to be online journals, although a business blog is generally not so personalized.  Consider them to be snapshots of information, providing key news, updates, or insights on particular topics.  For a business, this type of online presence can be especially effective for providing visitors with a unique point of view. 

Blogs consist of a few key elements that make them stand apart from traditional websites, and each segment of the blog is designed for easy reading and simple navigation.  Blogs are made of:

• Blog entries
• Date of entries
• A permalink
• RSS Syndication modules
• Archives
• XML icons
• Blogrolls
• Timestamps
• Calendars

Each blog entry is the piece of content for a given day, and this is usually time stamped to let readers know when it was published. The entry title is the key area that will draw your readers in, and can be followed by an excerpt that leads to further reading, or the entire post can be presented below it. 

Blog entries can have multiple links within the entry, and these are usually added to keywords and tags.  It’s an effective way to lead readers to additional information, or simply direct them to another entry on the blog. 

The date of each entry is hyperlinked to the calendar on the website, and this can be accessed as an archived collection of all of your blog entries.  The permalink is a permanent link to that blog entry that can be bookmarked in one step.  If you or another reader is interested in linking to your site, they can use this permalink as a source.

“Real Simple Syndication” or RSS feeds and XML icons are usually found on the sidebar or bottom of the blog, and these can help you syndicate your content. 

Syndication means that you can send your information to web aggregators where people can read the information with a newsreader or content aggregator.  It’s an effective way to help avid readers get your information in their preferred format and delivery. 

Instead of visiting your blog directly for information, these readers will subscribe to the RSS feed so they receive a headline every time you publish something new on the blog.

The archives section of your website is important for maintaining a steady record of all entries, and make sit easy for readers to catch up on previous posts.  This is also an indicator of how often the blog is updated—always keep in mind that many blog readers are looking for timely and relevant content on almost a daily basis; building up an archive can help you create interested and continuous readership.

Blogrolls are another important element of a blog as they can help drive traffic from other sites.  Blogrolls are most effective when your blog is listed on the other blog’s own blogroll.  The easiest way to get listed on somebody else’s blog is to simply make a request, and let them know that their site is already on your own.

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