August 19, 2008

Why Business Blogging?

“Why Busines Blogging?”

More and more businesses are turning to business blogging. Why?

There are a few significant benefits of business blogging including:

  • A low-cost solution to communicating with your customers in ‘real-time’ without having to reorganize or redesign your current website
  • An inexpensive way to launch a new brand campaign or product
  • A simple way to update your subscribers and readers with news
  • The ability to join feed networks and distribute your content, information, and articles to a larger target market
  • The ability to share your individual expertise or knowledge with thousands of people
  • An easy way to start publishing immediately, with limited software required.

In addition to the significant benefits of  business blogging, even the most basic blog can be a tool for marketing, promotion, advertising, and public relations

Blogs allow businesses to reach out to customers directly with news and contests, and the ‘real-time’ insight can be the very reason why customers stay in touch. 

A blog can help your business:

  • Answer frequently asked questions
  • Launch contests
  • Start a promotion or offer promotional coupons online
  • Share new information on product releases
  • Start a photo showcase
  • Send out newsbytes or commentary
  • Provide feedback on customer suggestions
  • Share media files, audio, and video content

 Here are some common uses of business blogging: 

  • Many businesses choose to create a blog that keeps track of current news or events
  • Some other businesses allow authors from within the company to maintain a blog as a ‘journal’ and update visitors on what they think about current events or simply providing commentary. 
  • Other business blogs are set up to highlight a product launch or specific advertising campaign.

A blog may also be a valuable resource of employees.  It may be set up on a company intranet or server to share a newsletter, set up weekly posts on a particular topic, or provide employees with resources and tools they need as part of the company.  Blogs are an informal and easy-to-navigate platform on the web, and any department may even construct one on their own.  With the onset of embedded videos, pod casts, and audio files, visiting a blog can be a complete multimedia experience.

Understanding the potential and flexibility of business blogging can help you carve out exactly what your business may need. While creativity can help to generate fresh traffic, you will need to set the tone and overall goal of your blog before you even begin publishing.

Blogs offer a conversational style and tone in their delivery. The type of presentation you adopt will largely depend on the type of your business and who you are trying to reach.  For example, you may position yourself as an expert in the industry, and start to share content with insights, articles, or recommendations with readers.  Alternatively you may hire a professional blogger or a writer to update the public on current events or news, and this can be an extension of your website that contains press releases. 

How to make your blog stand out from the crowd?  

Making your blog stand out amongst the 9 million + blogs on the internet today will take some time. To gain a good search engine presence is critical to your blog’s success.

Blogs can help you create a strong community and build traffic; the cost of generating traffic from search engine marketing and traditional direct mail can lead to thousands of dollars in marketing expenses. 

A business blog can help you build a community of strong readers and in turn, make your blog and domain much more credible. 

In turn, search engine placement becomes easier and helps you capture market share simply based on your ranking.  This is possibly the biggest benefit of business blogging, helping you grow your customer base and capturing the attention of interested prospects in an innovative way. 

Many blog readers subscribe to feeds and newsletters on their own your business can eliminate at least some of the cost of trying to solicit customers, the ‘old-fashioned way.’

Start business blogging now.

 

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June 18, 2008

What Does Blog Stand For?

“What Does Blog Stand For?”

The word ‘blog’ was first coined in 1997 by John Barger as a shortened version of the ‘web log.’  Since then, web logs, or blogs, have quickly become an effective journaling method and information-sharing opportunity for dozens of industries. 

Independent website owners, small online retailers, mid-sized e-businesses, and even corporations are jumping on board the blog revolution as a new way to reach out to customers.
 
What does blog stand for?  What is a blog?

Blogs are a simple journalistic style of sharing information on the web, and are set up in a similar way as a basic website.  Most of them are made in a standard template, and you’ll notice that even though the basic layout is the same for most blogs across the internet, many are also customized to mirror a website or create a unique entity of their own.  In either case, simple journal-style entries are common across all blogs, and many are filled with pictures, video clips, and even pod casts.

Blogs are designed in this simple format so that they can deliver a small and concise piece of information.  They are sometimes considered to be online journals, although a business blog is generally not so personalized.  Consider them to be snapshots of information, providing key news, updates, or insights on particular topics.  For a business, this type of online presence can be especially effective for providing visitors with a unique point of view. 

Blogs consist of a few key elements that make them stand apart from traditional websites, and each segment of the blog is designed for easy reading and simple navigation.  Blogs are made of:

• Blog entries
• Date of entries
• A permalink
• RSS Syndication modules
• Archives
• XML icons
• Blogrolls
• Timestamps
• Calendars

Each blog entry is the piece of content for a given day, and this is usually time stamped to let readers know when it was published. The entry title is the key area that will draw your readers in, and can be followed by an excerpt that leads to further reading, or the entire post can be presented below it. 

Blog entries can have multiple links within the entry, and these are usually added to keywords and tags.  It’s an effective way to lead readers to additional information, or simply direct them to another entry on the blog. 

The date of each entry is hyperlinked to the calendar on the website, and this can be accessed as an archived collection of all of your blog entries.  The permalink is a permanent link to that blog entry that can be bookmarked in one step.  If you or another reader is interested in linking to your site, they can use this permalink as a source.

“Real Simple Syndication” or RSS feeds and XML icons are usually found on the sidebar or bottom of the blog, and these can help you syndicate your content. 

Syndication means that you can send your information to web aggregators where people can read the information with a newsreader or content aggregator.  It’s an effective way to help avid readers get your information in their preferred format and delivery. 

Instead of visiting your blog directly for information, these readers will subscribe to the RSS feed so they receive a headline every time you publish something new on the blog.

The archives section of your website is important for maintaining a steady record of all entries, and make sit easy for readers to catch up on previous posts.  This is also an indicator of how often the blog is updated—always keep in mind that many blog readers are looking for timely and relevant content on almost a daily basis; building up an archive can help you create interested and continuous readership.

Blogrolls are another important element of a blog as they can help drive traffic from other sites.  Blogrolls are most effective when your blog is listed on the other blog’s own blogroll.  The easiest way to get listed on somebody else’s blog is to simply make a request, and let them know that their site is already on your own.

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April 23, 2008

Terry Dean’s Internet Lifestlye Retirement System

“Terry Dean’s Internet Lifestyle Retirement System

“It’s not just about the money. It’s about the lifestyle
of earning more, working less, and enjoying life…”

It’s time for you to experience freedom through your own
Internet Lifestyle Retirement System.

Terry Dean has released the Internet Lifestyle Retirement
System
which contains everything you need to build that freedom
based business online.

It’s a complete business system-in-a-box where you discover:

  • How to Find the Right Target Market For Maximum Profits
  • The Easy Way to Create Products They Already Want
  • How to Improve the Conversion of Any Website
  • The Truth About Generating Buyers to Your Site
  • How to Leverage Your Business Through Outsourcing

And Terry even shares with you 95 of his video procedures
you can use immediately to grow your business and train your
outsourced team.

Make sure you check out the full Internet Lifestyle Retirement
System now.
  Terry definitely knows how to over deliver, and this is no
exception!

You’ll receive a 40 page free Internet Lifestyle report and an online
training video. Just go to Terry Dean’s Internet Lifestyle Retirement System.

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April 13, 2008

How To Create a Website That Sells

“How to Create a Website That Sells?”

The main purpose of a website is to SELL something. If you want people to buy your product, then you have to sell it to them. If you want people to give you their email and contact information, then you have to sell them on the benefits of doing that.

 

I don’t think you’d like to spend thousands of dollars for building a fancy website that can’t sell. Instead, to build a simple website is the way to go.

 

I can’t explain all the principles of copy writing in this video, but I want to cover the most common mistakes in the following video.

 

Mistake #1 – No Headline
Mistake #2 – No Benefits
Mistake #3 – No Personality
Mistake #4 – No Testimonials
Mistake #5 – No Guarantee

 

 

I learnt this information from Terry Tean. This video on How To Create a Website That Sells is brought to you by www.Yettichiu.com

1.

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March 27, 2008

How To Convert Your Passions Into Income

“How To Convert Your Passions Into Income?”

Take a look at this formula.

Passion + Profitability = Money

It’s the key on how you can convert your passions into income! Think about what you love and know. What’s your Passion?

Another point is that you have to check whether you can turn your passion into something that people will pay handsomely for and with minimal competition? Make sure it has excellent Profitability!

In summary, do what you love and the Money will follow!


Steps on converting your passions into income:

Step 1: Find your passions

  • What are your hobbies and interests?
  • What would you like to learn more about or become an expert in?
  • Can any of your hobbies turn to your business idea?

Let your thoughts run free. Brainstorm as many business ideas as you can think of. Write them down on a master list.


Step 2: Discover your talents

  • What are your talents and strengths?
  • What are your unique bases of knowledge that you have learnt on the job?
  • What do you do better than most people?

Talk to people who know you best and they may spot talents that you’re totally unaware of. Any new business idea? Drop it down to your master list.


Step 3: Find out what people want

In general, people want only two kinds of benefits:

  • Good feelings
  • Solutions to their problems

So your business idea is one in which you solve your customers’ problems or you give good feelings to them. The fewer competition you have, the more money you make.

You can find out what people want on the internet by looking at the most commonly used keywords they type into the search engines. Sign up for the Free Keyword Report at Wordtracker.

Come up with your business ideas … Write it down. Review your master list and cross out any ideas that you think have little market potential.


Step 4.: Do your profitability research

Research each business idea on your master list. Find out the demand and the supply ratio. The demand is how many times people search for the keyword in the Internet and the supply is how much competition. The higher the ratio, the better the profitability is!


Step 5. Finalize your business idea

It’s simple! Pick the one passion that you know and love, and with high profitability as your final business idea.


Convert your passions into income now.

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March 20, 2008

How To Write An Article

“How To Write An Article?”

Do you have problems on how to write an article?

The goal for writing articles is of course to drive traffic, visitors and buyers to our web pages.

Here’s a simple video on the 7 Steps to Promoting and Writing Articles…

I learnt this information from Terry Tean.This video on How To Write An Article is brought to you by www.Yettichiu.com

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March 12, 2008

Create Online Business Systems

Create “Online Business Systems”

Do you create online business systems for your businesses?

 

More and more people are learning to create internet businesses from home. But, there is a mistake that many people are making.

 

Most of the online business owners don’t create their online business systems. They are creating another job to themselves. They work very long hours. They end up doing more than 60 or even 80 hours per week. Why? The main problem is that everything in the online business is done by them.

 

They don’t figure out how to turn the “new job” they created into an online business.  The main difference between a job and a business is that a job requires you to do most of the work while a business means you put systems and procedures in place so that other people can do the work for you. A business generates income whether you are working there or not.

 

 

Tips No. 1 to Create Online Business Systems

 

Think of your online business as a franchise.

 

Take a look at how McDonalds operates. The tastes of the food are very similar at different outlets of McDonalds. Why? The reason is that everything is written down to a proven procedure. Every single element of the business is written down. When you buy a franchise from McDonalds, you are actually buying the proven system.

Try to turn your online business into a franchise that can be easily duplicate able by other people. Write down everything you do on a daily basis and then break down each of these activities into individual steps. 

 

 

Tips No. 2 to Create Online Business Systems

 

Think about your exit point as if you want to sell your online business in three years from now.

 

Any online business owners should know how to exit their businesses at some point in time. What you need to do to sell your internet business and exit it in big profits. What are the online business systems that you have to put in place? Your online business systems have to be well documented so that other people can just step in and run the business.

  

 

Tips No. 3 to Create Online Business Systems

 

You may ask how to create your online business systems.

 

To create your own internet business systems is not as complicated as you think. You can simply write down everything you do each day. Then break down each of these activities into individual steps. You can even demonstrate your steps and procedures on videos or with photos. Then you can outsource your work to someone else.

 

I don’t want to help you to create another “new job”. I want to help you to create your online business systems and to start your real online businesses. 

 

Remember to create yourself a business but not another job.

Create online business systems.

 

This article on Create Online Business Systems is brought to you by www.YettiChiu.com

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February 29, 2008

How To Download Youtube Videos

"How To Download Youtube Videos?"

Sometimes you may think of this question "How To Download Youtube Videos?".

I have this question in my mind too.
I come across some great youtube videos from time to time, but I don’t know how to download them to my pc.

The reasons to download great youtube videos for me are that I can view the video offline plus I can watch the videos in full screen.  I find difficulty to see youtube videos online as sometimes they are too small to view.

I have just found a few sites where we can download youtube videos for free without installing additional software or script.

http://www.techcrunch.com/get-youtube-movie/

http://www.downloadyoutubevideos.com/

http://converttube.com/
This site can download online videos to PC, ipod, PSP and mobile.

If you do a google search on "How To Download Youtube Videos", you should be able to find other resources.
 

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February 23, 2008

Just Do It!

We all have dreams.  Big Dreams!

We all want to make more money.
We want to spend more time with our family.
We dream of starting our own business.

Dreams. For many people, dreams remain as dreams.
We are still stuck with the job that we hate, aren’t we?

The greatest obstacle to realizing our dreams is FEAR!
We can dream for years, and not take action to fulfill our dreams.

Most of us live within our “comfort zone”. We are afraid to take the next step and do something different.

It could be that you are afraid of starting your own business. Why?
Perhaps we are afraid of change.  It may be that we are afraid of quitting our job. What if it doesn’t work? What if we lose money?

So what? If you don’t try, nothing will happen.
But if you do, something may happen. You could be rich! How do you know your dreams will not come true? You don’t. So Just Do It!

For ladies, one of our dreams is to find a partner. I was no exception.
When I was in my late 20s, my biggest dream was to find a good husband!  I was looking for someone who really loves me!  At that time, I was an accountant. I worked very long hours.  My social circle was limited. Most of my colleagues were married. For those who were not married, most of them were much younger than I was!

I feared that I could not find a husband. I didn’t want to be a career woman all my life. Deep down in my heart, I had a strong desire to have a family. I overcame this FEAR by taking action. I tried the South China Morning Post. It has a column called the “Meeting Point”. Yes, it’s a dating service. But, no. It didn’t work for me! Then I tried online dating websites. Do you know what happened? It worked for me this time! I met my wonderful husband on the net!

If I hadn’t taken my baby step, I might still be working from morning to night, without a man in my life.

Let me share with you a story.
I had an uncle who lived in Hong Kong. He was quite poor when he was young. He worked very hard and started doing business. Because of his hard work, he made some money. He used the money to buy his first property. In the 1960’s, property price was quite low in Hong Kong.

Having made a little profit from his initial investment, he started putting more money into real estate. The value of properties shot up in the 1970’s and he became a rich man.  If my uncle had been afraid of losing money when he first thought of investing in property, he would never have become wealthy!

Ladies and Gentlemen.
What are your dreams? Whatever they may be, don’t allow FEAR to hold you back!

Why not? Because FEAR is nothing more than a False Emotion Appearing Real.

We don’t want to have regrets at the end of our life.
We don’t want to cry over missed opportunities.

So, take action now!
Take your first step. If you do, you’re one step nearer to fulfilling your dreams.
Dreams can come true if you act on them!

Take Nike’s advice, Just Do It!

 

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February 18, 2008

Personal Goal Settings : 4 Practical Steps to Achieving Your Goals

"Personal Goal Settings : 4 Practical Steps to Achieving Your Goals"

Do you have problems for achieving your personal goals?

 “Fail to Plan, Plan to Fail”. We all know the importance of goal setting!

If you’re like me, you probably have a set of goals for different aspects of your life.
However, the problem for me is that I can hardly reach my goals!

Do you have the same problem as I have for achieving your goals?

I’d like to share with you a good article:  "4 Practical Steps to Achieving Your Goals" written by Terry Tean.

"Why goals don’t work for most people and how to turn this around. Use these 4 simple steps to create more meaningful and impacting goals.  A goal without action is a daydream. Well written goals that are acted upon become a lifestyle…"

In short , here are the 4 practical steps to achieving your goals:

1. Set Long-term and Short-term Goals.

2. Make sure you’re deeply motivated to achieve those goals for yourself.

3. Always write your goals in positive present tense.

4. Write Daily Action Steps to Reach Your Goals.

More on Personal Goal Settings : 4 Practical Steps to Achieving Your Goals

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